Advertisers new PPC network better than Google
For the last few years, everyone concentrated on their rank in Google searches. All of the
focus was on using the right keywords to be found by people doing related searches for
their products and services.
Articles and content were written with the whole focus on the
repetition of words more than on the actual substance of the company, the products or
even the quality of content. The use of keywords overshadowed the substantive
advertising or the names and logos that help establish a brand that people will remember
and want to give repeat business to.
The big businesses that were already established
stayed at the top of the foodchain and smaller businesses with smaller budgets had little
chance to get competitive page views, clicks or business on their websites.
Lately, the use of Pay per click advertising has taken off in online communities.
It
involves advertisers and publishers coming together in a very different way. Advertisers
get to set their budget and bid competitively with other businesses, regardless of size, for
keywords that are reflective of their content, their goods or services.
Then they are
matched with the contextually appropriate website that could give their business a real
chance to expand and profit. It allows for real direct advertising to the appropriate
audience. Actual ads are designed and products and services can be seen by a real
audience that is already interested in a similar or related item or field.
It allows for actual
connections between consumers and businesses, not just hopeful connections through
hopeful searches.
It really levels the playing field. PPC also allows budgets to fluctuate and they do not
have to make regular payments or advertise constantly or be enlisting people to
constantly update content and marketing material and will do better for searches.
It also
saves time and money. With a third party website like ELeavers.com, prices are
negotiable and it takes minutes to create and place an ad.
ELeavers.com even manages the bids and gives what is a competitive pay per click bid
for a certain keyword.
Advertisers who have the competitive bid in their specified range
are given the option to bid. Advertiser can see the minimum competitive bid and decide
immediately if that is something they can do or not. Once the high bid is determined, the
ad is matched with the site and is published immediately.
It's a much more effective
relationship that allows a business to showcase its goods and services on a site from
which it has a real chance to gain an audience and profit without breaking the bank.
And a service like ELeavers.com makes sure that the ads are verified and that the visitors
are unique and human, not spam or bots.
They have a security system that protects the
accounts of the advertisers and their funds and that all transactions are guaranteed and
safe. They secure the system while making sure that advertisers are paired with the best
sites rather than individuals having to try and compete for Google rankings which may or
may not work.
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